Damien's Journal
Inspirations, savoir-faire and behind-the-scenes of menswear designed in Paris.
Made in France: a choice, not a sales pitch
Damien Lebrun explains why Lebrun Paris manufactures in France, without slogans or posturing: an economic, demanding, and sincere decision.
Made in France Menswear: How to Recognise Genuine French Production
How to recognise genuine made in France menswear: labels, place of manufacture, fabrics, signals. A practical guide by Damien Lebrun.
Men's long brown wool and cashmere coat: how to wear it
The Lebrun Paris long brown wool and cashmere coat: its cut, its details, the colours that go with it and three ways to wear it, from a suit to raw denim.
How to wash a wool coat: the care guide
How do you wash a wool coat? If it is fully lined, like Lebrun Paris coats, have it gently dry cleaned, as our FAQ explains. If it is unlined, wash...
Virgin wool vs cashmere: which fabric for a men's coat?
Virgin wool or cashmere? The question comes up as soon as you choose a coat. Both are natural fibres, but they are not interchangeable. Each has its strengths and its...
Cuts and the men's silhouette: what shapes a look
In menswear, the cut does almost everything. A fine fabric badly cut loses its shape; a precise cut, even in a simple cloth, changes a silhouette. At Lebrun Paris, the...
How to wear pleated trousers for men: the guide
How do you wear pleated trousers? With a jacket, a fine knit or a long coat, and a length that just touches the shoe. Long seen as stiff, pleated trousers...
Men's layering: how to layer shirt, knit and coat
Layering is one of the most useful skills in a man's wardrobe. It is not about piling things on. It is about building a coherent silhouette through texture, proportion and...
Broken suit for men: 3 rules and 5 pairings
A jacket and trousers in different fabrics or colours: three rules of contrast, five pairings to wear and the Lebrun Paris Super 140's wool trousers to build a broken suit.
Ethical menswear: why and how to buy better
More and more men ask where their clothes come from. Where are they made, by whom, from what? Buying better does not mean giving up style. Quite the opposite. At...
Men's style at 40 in 2026: the rules of a confident look
Men's fashion at 40 no longer follows trends. Style stops being a search: it becomes a statement. Dressing well at 40 takes neither a big budget nor a full wardrobe....
Paris vs Milan: two visions of men's style
Two cities, two traditions, two ways of thinking about men's elegance. Paris cultivates studied nonchalance: the ease of a man who seems not to have tried. Milan cultivates tailored precision:...
Which colours suit your skin tone: the men's guide
Which colours suit your skin tone? The same coat can light up a face or flatten it. It all comes down to how a colour sits with your skin, hair...