Damien's Journal

Inspirations, savoir-faire and behind-the-scenes of Made-in-France menswear.

Made in France Menswear: How to Recognise Genuine French Production

How to recognise genuine Made in France menswear: labels, workshops, materials, signals. The practical guide by Damien Lebrun.

Le manteau long marron en laine et cachemire : l'élégance qui traverse le temps

The Long Brown Wool and Cashmere Coat: Elegance That Stands the Test of Time

Why the long brown wool and cashmere coat is a cornerstone of the men's wardrobe. Noble materials, French manufacturing, style advice and colour pairings to wear this timeless classic with elegance.

Last backpack you'll ever need

The Art of Men's Layering: Elegant Layers, Done Right

Layering, the art of wearing clothes in considered tiers, is one of the most powerful techniques in the men's wardrobe. Far from piling on layers at random, it is about...

The Broken Suit: The Art of Breaking the Codes with Elegance

The broken suit, a jacket on one side, trousers on the other, in different materials or colours, has become one of the most elegant approaches in the contemporary men's wardrobe....

Ethical Menswear: Why and How to Buy Better

Menswear is going through a quiet revolution. More and more men are asking where their clothes come from, what their environmental impact is and under what conditions they are made....

Men's Style at 40: The Golden Rules for a Confident Wardrobe

Forty is the age when style stops being a quest and becomes a statement. No more impulse buys or fleeting trends: it is time for a wardrobe built with intention,...

Paris vs Milan: Two Visions of Men's Style

Two cities. Two traditions. Two radically different ways of thinking about masculine elegance. Paris embodies studied nonchalance, that ease that gives the impression of not having tried. Milan celebrates sartorial...