Damien's Journal
Inspirations, savoir-faire and behind-the-scenes of Made-in-France menswear.
Made in France: a choice, not an argument
Damien Lebrun explains why Lebrun Paris manufactures in France, without slogans or posturing: an economic, demanding, and sincere decision.
Made in France Menswear: How to Recognise Genuine French Production
How to recognise genuine Made in France menswear: labels, workshops, materials, signals. The practical guide by Damien Lebrun.
The Long Brown Wool and Cashmere Coat: Elegance That Stands the Test of Time
Why the long brown wool and cashmere coat is a cornerstone of the men's wardrobe. Noble materials, French manufacturing, style advice and colour pairings to wear this timeless classic with elegance.
Caring for Your Wool Coat: The Essential Steps
A wool or cashmere coat is a long-term investment. To keep its shape, hand and colours season after season, a few simple steps are enough, provided you apply them regularly....
Virgin Wool vs Cashmere: Which Fabric Should You Choose for a Men's Coat?
Virgin wool or cashmere? The question comes up time and again when investing in a quality coat. Both are noble fibres, but they are not interchangeable. Each has its own...
The Cuts That Shape an Elegant Masculine Silhouette
In menswear, the cut is everything. An exceptional fabric tailored without precision loses its potential; a masterful cut, even in a simple fabric, transforms a silhouette. At Lebrun Paris, the...
How to Wear Pleated Trousers for Men: A Style Guide
Pleated trousers are one of the most elegant and most underrated pieces in the men's wardrobe. Long associated with a stiff or dated style, they are making a strong comeback,...
The Art of Men's Layering: Elegant Layers, Done Right
Layering, the art of wearing clothes in considered tiers, is one of the most powerful techniques in the men's wardrobe. Far from piling on layers at random, it is about...
The Broken Suit: The Art of Breaking the Codes with Elegance
The broken suit, a jacket on one side, trousers on the other, in different materials or colours, has become one of the most elegant approaches in the contemporary men's wardrobe....
Ethical Menswear: Why and How to Buy Better
Menswear is going through a quiet revolution. More and more men are asking where their clothes come from, what their environmental impact is and under what conditions they are made....
Men's Style at 40: The Golden Rules for a Confident Wardrobe
Forty is the age when style stops being a quest and becomes a statement. No more impulse buys or fleeting trends: it is time for a wardrobe built with intention,...
Paris vs Milan: Two Visions of Men's Style
Two cities. Two traditions. Two radically different ways of thinking about masculine elegance. Paris embodies studied nonchalance, that ease that gives the impression of not having tried. Milan celebrates sartorial...
Which Colours to Wear for Your Skin Tone and Hair: The Men's Colour Guide
The choice of colours in a man's wardrobe is anything but trivial. The same coat, the same trousers can elevate a man or, on the contrary, dull his face. The...